Yuzu, what's this queer fruit ?

By Charlotte Ferlin et Clémentine Dias-Alves

€ 990
GOAL: € 500

35
BACKERS

198 %
PROJECT FINISHED


Contribute
5 €
2 BACKERS

Pack : A thank you on our Facebook page + A computer background of choice signed Yuzu

10 €
ONE BACKER

Pack 2 : A thank you on our Facebook page + A thank you on our next lookbook + A pack of three different computer backgrounds signed Yuzu

15 €
4 BACKERS

Pack 3 : A thank you on our Facebook page + A thank you on our next lookbook + A pack of three different computer backgrounds signed Yuzu + A Yuzu surprise pouch containing: A pocket mirror with the image "Girl on My Mind" + A pack of funny print Yuzu stickers

20 €
11 BACKERS

Pack 4 : A thank you on our Facebook page + A thank you on our next lookbook + A pack of three different computer backgrounds signed Yuzu + A Yuzu surprise pouch containing: A pocket mirror with the image "Girl on My Mind"at 8 euros + A pack of funny print Yuzu stickers + An exclusive hibiscus bracelet (not sold in boutique) ( total value : 31€)

30 €
7 BACKERS

Pack 5 : A thank you on our Facebook page + A thank you on our next lookbook + A pack of three different computer backgrounds signed Yuzu + A Yuzu surprise pouch containing: A pocket mirror with the image "Girl on My Mind" + A pack of funny print Yuzu stickers + An exclusive hibiscus bracelet + A pair of earrings to choose from the different themes of our collection "Little Weirdos in Summerland"

30 €
2 BACKERS

Pack 6 : Pack 4 + A small brooch at 18 euros to choose from the different themes of our collection "Little Weirdos in Summerland" ( total value : €49 )

45 €
NO BACKER YET

Pack 7 : Pack 4 + A brooch at 24 euros ( total value : 55€ )

45 €
NO BACKER YET

Pack 8 : Pack 4 + A bracelet at 24 euros to choose from our collection "Little Weirdos in Summerland" ( total value : €55 )

50 €
7 BACKERS

Pack 9 : Pack 4 + A necklace at 32 euros to choose from the theme of of our collection "Little Weirdos in Summerland" (total value €63 )

70 €
ONE BACKER

Pack 10 : Pack 4 + A pair of earrings at 18 euros to choose from the theme of our collection "Little Weirdos in Summerland" + A chain at 38 euros to choose from the theme of our collection "Little Weirdos in Summerland" ( total value: €87 )

100 €
NO BACKER YET

Pack 11 : Pack 4 + You can select for yourself or as a present : earrings (14 euros), necklace (32 euros), bracelet (24 euros), brooch (24 euros) and chain (38 euros) to draw from our different themes.( total value : €163)

200 €
NO BACKER YET

Pack 12 : Pack 4 + A visual created specially for you and according to your wishes to be adapted on a necklace or a chain

500 €
NO BACKER YET

Pack 13 : Pack 4 + A special creation day with the Yuzu team + A lunch + a moodboard + 4 supports with your own image : earrings, brooch, necklace, and chain + A Photo Shoot

YUZU, WHAT'S THIS QUEER FRUIT ?

 

Yuzu was born at a Parisian café terrace, from two mojito glasses, a ray of sunlight and most of all from an urge of novelty!

Graphic designer and stylist by profession, we wished to launch a great project that would reflect us, and that could fulfill our creation desire We’ve always been attracted to astonishing fashion accessories, so we decided to make our own that would reflect our lifestyle and fantasy.

Our moodboard, eclectic and colorful like ourselves

 

Create, build... Our goal is to emerge as an unique brand.

Discover our world and inspirations on our Facebook and Pinterest pages.

 

Little Weirdos in Summerland : our first collection

Our first collection is about little characters which are as strange as they are captivating, come straight out of an exotic and enchanting world. Each illustration is born from a song inspired by sunlight and nostalgia.

 

“Cosmic Dancer “ - “Let’s go surfing” - “Lovely Rita” - “Summer Mood “- “Girls on my mind”

 

Bracelet “Cosmic Dancer - Flower”

 

A full pack of humor and a touch of fantasy, Yuzu plays it offbeat!

 

Discover Yuzu

Our universe on : www.yuzuaccessories.com

 

OUR PROJECT

There is still so much to be done but we are already proud of our journey:

Our very first collection is alive, and our identity is clearer than ever. Yuzu needs only a few more push ups (touch ups?) to be shown to the world and assert itself.

 

1rst OBJECTIVE

Raise Yuzu brand awareness, build up a customer base, provide for our creations the exposure they deserve!

1. Develop our web visibility

Our web visibility is everything, thanks to the world wide web, we were able to sell our first jewelries.

Unfortunately it needs investment to grow our Facebook fan base, to highlight Yuzu products in online shops, and to issue special coupons.

 

2. Participate in various trade shows and designer private sales: it is a real boost!

To our future clients and distributors, we would like to present our mark/ brand and sell our jewelry/ accessories at specialized salons. The placement of these spaces are costly and the quite limited. However, participating would be an opportunity to gain exposure for our creations and universe, to meet new clients and have an exchange with other creators.

 



Our colorful universe presented during the private sale Violette Sauvage

 

3) Launch Yuzu in at a boutique

In order to allow our clientele to try our jewelry or accessories, finding our creations at a boutique is our next stage. For this, it is important to have an active and constructed prospection : distributing our visit cards, and presenting our lookbook to our future resellers. The amount obtained would allow us to print our advertising medium in greater number.

Take a glimpse of the lookbook of our first collection online : http://bit.ly/1gUoC2a

 

2nd OBJECTIVE:
To continue developing our brand and our universe: the conceptualization of a second collection.

We are currently working on our next collection for the start of the coming school year (or coming autumn). This new thematic or frivolity, humour and shift reflect our keyword. For this second collection, which will blossom in the coming weeks, we will need new supplies for the conceptualization of our future jewelry. Our wish: to choose new materials more refined and original to highlight the value of our new vision which we have prepared for you.

 

 

                                                                         Discover our first visual

 

If we raise 500€

  • 300€ : Print Communication : lookbook print in several dozen copies
  • 100€ : Web Communication (on several social media websites and on online stores)
  • 100€ : Fund a portion of the material for future collections

If we raise 1000€

  • 400€ : Print Communication : lookbook print in several dozen copies and Yuzu business cards
  • 100€ : Web Communication (on several social media websites and on online stores)
  • 300€ : Fund all materials for future collections
  • 200€ : Rent a space in an independent creators market

If we raise 2000€

  • 450€ : Print Communication : lookbook print in several hundred copies and Yuzu business cards and flyers
  • 150€ : Web Communication (on several social media websites and on online stores)
  • 350€ : Fund all materials for future collection
  • 550€ : Rent a space on several independent creators market and private sales

If we raise 3000€

  • 400€ : Print Communication : lookbook print in several hundred copies and Yuzu business cards and flyers
  • 300€ : Wide daily communication campaign on the different social media sites and other oneline shops (advertising space on blogs, online stores, online women's magazines...)
  • 500€ : Funding for the material for the new collection
  • 500€ : Launch of capsule collections (co-branding, special events...) + research of supplies for the creation of exceptional pieces: noble metals (silver, plated or small precious stones...), new materials (resin, colored plastic and glitters...)
  • 500€ : Rent space on several independent creators market and private sales
  • 800€ : Rent a space with other creators in a pop up store (Espace Claire Naa). + Promotion of this event (flyers, advertising campaign on different social media sites, printed lookbook to distribute)

 

YOUR PRESENTS

For 5 euros : Pack 01

  • A thank you on our Facebook page
  • A computer background of choice signed Yuzu

 

For 10 euros : Pack 02

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu

For 15 euros : Pack 03

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)

 

 

 

For 20 euros : Pack 04

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind"(value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)

 

For 30 euros : Pack 05

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind"(value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A pair of earrings (value : 14 euros) to choose from the different themes of our collection "Little Weirdos in Summerland"

For 30 euros : Pack 06

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A small brooch (value : 18 euros) to choose from the different themes of our collection "Little Weirdos in Summerland"

 

For 45 euros : Pack 07

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A brooch (value : 24 euros) 

 



 

For 45 euros : Pack 08

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A bracelet (value : 24 euros) to choose from our collection "Little Weirdos in Summerland"

 

For 50 euros : Pack 09

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A necklace (value : 32 euros) to choose from the theme of of our collection "Little Weirdos in Summerland"

For 70 euros : Pack 10

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu surprise pouch containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A pair of earrings (value : 18 euros) to choose from the theme of our collection "Little Weirdos in Summerland"
    • A chain (value : 38 euros) to choose from the theme of our collection "Little Weirdos in Summerland"

 

For 100 euros : Pack 11

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu gift box containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • You can select for yourself or as a present : earrings (value : 14 euros), necklace (value : 32 euros), bracelet (value : 24 euros), brooch (value : 24 euros) and chain (value : 38 euros) to draw from our different themes.

 

For 200 euros : Pack 12

  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu gift box containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)
    • A visual created specially for you and according to your wishes to be adapted on a necklace or a chain.

For 500 euros : Pack 13

You become the muse of Yuzu for one capsule collection ! The program to take place for this collection :

  • A special day with the Yuzu team where you get to create with us your own collection: To lunch at the an exotic restaurant "Les pied dans l'eau (or to brunch on a terrace of "L'hôtel Amour) to define the general spirit of your mini-collection. We will put in place a moodboard and we shall choose from the materials together (among a wide range) Yuzu will then take care of your image and develop on 4 supports : earrings, brooch, necklace, and chain.
  • An organized shooth where you will wear your own collection
  • A thank you on our Facebook page
  • A thank you on our next lookbook
  • A pack of three different computer backgrounds signed Yuzu
  • A Yuzu gift box containing:
    • A pocket mirror with the image "Girl on My Mind" (value : 8 euros)
    • A pack of funny print Yuzu stickers (value : 5 euros)
    • An exclusive hibiscus bracelet (value : 18 euros) (not sold in boutique)



☆ Share the project !

As owner of this enthusiastic fashion project, we would greatly appreciate your support. Indeed, you are of great influence : when you share one information, your entourage becomes interested. 

 

 



Les contributeurs

Jean-Louis DIAS-ALVES

50 €

Melody FRANCISCHELLI

50 €

Sylviane FERLIN

30 €

Jean-Baptiste NOËL

30 €

MARIE CARDON

5 €

Maxime VITTECOQ

30 €

Julien DIAS ALVES

20 €

François JOLY

50 €

Robin DUVAL

30 €

Thénard EDOUARD

50 €

Justin ANGEVIN

10 €

Stephanie FLAVIANO

15 €

Jean-François SIMON

30 €

Hélène BACQUÉ

15 €

Claire CARDON

15 €

Anne-Olivia DUVAL

30 €

Denis SACLIER

50 €

Charles DUVAL

50 €

Laetitia PHILIPPART

20 €

Florence RENAULT

20 €

Amandine CONQ

5 €

Stéphanie VALLÉE

30 €

Pierre FERLIN

70 €

Marjorie COLLARD

50 €

Clémence DESNEIGES

20 €

XiaoWen YAN

20 €

Ahmed MORSI

30 €

AURELIA DUBUC

30 €

Sylvie DA SILVA

20 €

Marjolaine THINAT

20 €

Angélique SZUKALA

20 €

Sabrina VILLEPINTE

15 €

Hélène FROMENT

20 €

Adrien BAUMANN

20 €

Clotilde BOITARD

20 €


Commentaires